LSU fans tailgate near the top of Victory Hill before a 2016 football game. A green space created with the demolition of the Old Forestry Building will be used by a Dallas-based company that plans to sell roughly 200 tailgate packages per game starting with the fall football season in a deal with LSU Sports Properties.
Advocate staff photo by HILARY SCHEINUK
LSU is dedicating a new green space starting with this fall’s football games to its “exclusive tailgate partner” — a Dallas-based company that plans to sell roughly 200 tailgate packages per game.
LSU Sports Properties inked the deal with Blockparty, a firm founded in 2015 to provide tailgate services at sporting events, after a request for proposals earlier this year drew “five or six” companies, according to Robert Munson, senior associate athletic director at LSU. The deal was announced May 3 without fanfare.
Officials declined to provide the financial terms of the contract, though Blockparty CEO Adam Ward said the partnership will last a minimum three seasons.
School and company officials say the move won’t displace any existing tailgaters. As part of a recently completed Patrick F. Taylor renovation project, the Old Forestry Building was demolished, creating the green space, said LSU spokesman Ernie Ballard.
“Obviously that was a concern for us because we wanted to make sure the traditions fans had were not stepped on,” Munson said. “Once this new land popped up we decided to go forward with it.”
LSU officials then began trying to develop the roughly 120,000 square feet of space for a tailgating service. The space is located next to Patrick F. Taylor hall, which fronts Nicholson Drive Extension next to the Business Education Complex.
Blockparty tailgates will run between $600 and $1,800 per game, depending on the game and tailgate package, Ward said. For a season-long package, the tailgates will cost between $3,900 and $8,175.
Ward said his firm’s clientele range from corporations to families to sports teams and alumni groups. Tailgates include a combination of lounge furniture, satellite TV, ice chest service, bellhop service and cleaning and takedown services. The tailgates offered will host up to 30 people each and will be in 10 by 10 foot or 10 by 20 foot tents.
Discounted pricing on tailgates also will be offered to student groups, Munson said.
Blockparty now has 10 university partners and one professional team, the Milwaukee Brewers.
Ward said LSU has the “strongest tailgate culture in the country,” and called Blockparty a “hassle-free” option for fans.